Course Module

Entrepreneurial Values and Ethics

The Entrepreneurial Mindset Blueprint: From Self-Awareness to Startup Action. An academic curriculum examining corporate values, moral courage, startup trust, and inclusive growth. An academic curriculum examining how foundational core values, ethical courage, and stakeholder trust drive sustainable startup action.

Curriculum Scope

Pages 83 through 95, plus Page 98 analysis Full Chapter 5 study covering Pages 83 through 95 and Page 98.

Core Areas of Study

8 Core Values, Ethical Dilemma Resolution, Trust-Building Architecture, and Inclusive Models 8 core values, ethical dilemmas, startup trust frameworks, and inclusive business models.

Presenters & Team

Meet the Presentation Team

Entrepreneurship students presenting Chapter 5: Entrepreneurial Values and Ethics. Group presenters for Chapter 5: Entrepreneurial Values and Ethics.

Presenter

Tery Mannhart

01 / 05

Presenter

Gerald Mustera

02 / 05

Presenter

Mark Fernandez

03 / 05

Presenter

Ryle Anthony Gabotero

04 / 05

Presenter

Keneth Geraldino

05 / 05

Curriculum Objectives

Learning Objectives: Part 1

Core principles and moral standards required for enterprise creation. Five foundational principles governing ethical startup decisions.

1. Define Core Values

Establish foundational principles and guiding beliefs that govern organizational conduct. Establish the core principles that guide everyday organizational conduct.

2. Understand Social Responsibilities

Ensure ventures contribute positively to societal welfare beyond commercial targets. Ensure business ventures contribute positively to society beyond financial gains.

3. Practice Honesty & Integrity

Build institutional trustworthiness across all financial and operational relationships. Cultivate institutional trustworthiness across all business relationships.

4. Develop Moral Courage

Navigate complex ethical dilemmas and make principled decisions under pressure. Make principled decisions when facing intense commercial and peer pressure.

5. Implement Trust-Building Strategies

Deploy concrete mechanisms to foster trust with founders, customers, and investors. Deploy reliable systems to build early trust with customers and investors.

Curriculum Objectives

Learning Objectives: Part 2

Operationalizing respect, sustainability, equity, and scenario resolution. Operationalizing respect, eco-consciousness, fairness, and case analysis.

6. Demonstrate Stakeholder Respect

Cultivate positive and collaborative environments across customers, staff, and partners. Treat customers, staff, and partners with dignity to foster positive collaboration.

7. Integrate Environmental Consciousness

Adopt sustainable, responsible business models that protect ecosystems. Embed sustainable, eco-friendly models into daily operations.

8. Ensure Fairness & Justice

Promote equitable opportunity access and benefits within the entrepreneurial ecosystem. Ensure unbiased, equitable opportunity access across the business ecosystem.

9. Embrace Inclusive Entrepreneurship

Create accessible ventures that empower and employ diverse communities. Build ventures that empower and employ underrepresented groups.

10. Analyze Real Case Scenarios

Develop practical problem-solving skills for handling real-world startup dilemmas. Apply structured problem-solving to resolve real-world startup dilemmas.

Foundations

Values vs. Ethics in Business

Distinguishing internal guiding drivers from external moral duties. Distinguishing an entrepreneur's internal drive from external moral duty.

01 / INTERNAL TRAIT

Entrepreneurial Values

Core beliefs and mental attributes that shape how an entrepreneur evaluates risk, faces setbacks, and innovates. Traits include creativity, ambition, independence, and hard work. These values reflect what the founder considers important in life and society (Robbins & Judge, 2007). Internal traits like creativity, ambition, and resilience that define how founders think and act (Robbins & Judge, 2007).

02 / EXTERNAL OBLIGATION

Business Ethics

The moral framework governing fair decision-making and responsible actions. Being ethical requires doing what is right even when facing extreme commercial distress, capital shortages, or partner pressure. The moral compass ensuring fair, lawful, and responsible actions even under heavy financial pressure.

Strategic Advantage

The Commercial Impact of Ethics

Four tangible business advantages resulting from ethical consistency. How ethical operations generate direct commercial advantages.

1. Stakeholder Trust

Protects the company's reputation and brand image, attracting positive public attention and organic customer loyalty. Strengthens corporate reputation and secures long-term customer loyalty.

2. Talent Retention

Attracts and keeps top-tier talent who value institutional integrity, purpose, and workplace fairness. Attracts skilled talent looking for purpose and fair workplace culture.

3. Risk Prevention

Prevents expensive legal battles, regulatory sanctions, fraud fallout, and destructive team infighting. Shields the business from costly lawsuits, penalties, and internal conflict.

4. Long-Term Viability

Improves financial performance over multi-year cycles by cultivating resilient commercial partnerships. Sustains multi-year financial performance through dependable partnerships.

Organizational Design

Defining Core Values for Business

The root framework that establishes organizational identity and behavior. The root framework establishing startup identity and decision rules.

"Every successful company is built on strong values that guide the way people work and make decisions. These values help shape company culture and determine how it treats employees, customers, and the community." "Strong core values establish the operational culture determining how people work, decide, and treat stakeholders."

Firstup (2025) Framework — Core Organizational Values Study

The Core Values Root Concept

Like a tree trunk labeled CORE, organizational leaves—Commitment, Trust, Initiative, Integrity, Respect, Ethics, Innovation, Teamwork, and Responsibility—draw strength directly from these foundational beliefs. All company outcomes and behaviors branch directly from a firmly rooted core foundation.

Core Value 01

CORE VALUE 01

Integrity

Consistently being honest, fair, and accountable in all business actions, regardless of who is watching. A company practicing integrity honors commitments, assumes full responsibility for errors, and acts on ethical standards rather than sole commercial benefit. Consistently being honest, honoring commitments, and doing what is right even when no one is watching (Briscoe, 2019).

Reference: Briscoe (2019)

Core Value 02

CORE VALUE 02

Innovation

Introducing new ideas, methods, products, or service models that improve operations, solve customer problems, and drive business growth. It focuses on executing tasks more effectively, standing out from competitors, and exploring emerging market opportunities. Introducing new methods and products to work smarter, satisfy customers, and stand out from competitors (Pratt & McLaughlin, 2023).

Reference: Pratt & McLaughlin (2023)

Core Value 03

CORE VALUE 03

Accountability

Taking complete responsibility for every action taken and its resulting consequences. Fosters an operating environment where people own their work, communicate status truthfully, and remain answerable for their performance without shifting blame. Taking full responsibility for decisions and outcomes without making excuses or shifting blame (Gouldsberry, 2023).

Reference: Gouldsberry (2023); Harrison (2024)

Core Value 04

CORE VALUE 04

Respect

Treating all individuals—employees, clients, and partners—with inherent dignity. Involves recognizing personal efforts, appreciating varied viewpoints, elevating workplace morale, and cultivating collaborative, non-toxic commercial relationships. Treating every individual with dignity and valuing diverse viewpoints across all relationships (Auyeung, 2023).

Reference: Auyeung (2023)

Core Value 05

CORE VALUE 05

Passion

An essential emotional foundation that ignites team motivation, engagement, and inventiveness. Passion supplies purpose, helping startups endure early volatility, execute demanding tasks, and maintain momentum across prolonged development cycles. The vital sense of purpose that fuels employee motivation and resilience through demanding startup phases.

Source: The Entrepreneurial Mindset Blueprint (Page 86)

Core Value 06

CORE VALUE 06

Teamwork

Working cooperatively toward common objectives, respecting peer contributions, and dividing responsibility equitably. Teamwork demonstrates that organizational success requires aggregating disparate skill sets, aligning priorities, and maintaining a supportive work climate. Collaborating across diverse skill sets with shared commitment and mutual respect (Active Collab Team, 2025).

Reference: Active Collab Team (2025)

Core Value 07

CORE VALUE 07

Customer Focus

Recognizing that customer satisfaction is the primary driver of enterprise revenue and longevity. It necessitates understanding real customer requirements, providing attentive service, and continuously delivering tangible value to foster loyalty and profitability. Prioritizing customer needs as the main driver of revenue, retention, and enterprise longevity (BoldDesk, 2025).

Reference: BoldDesk (2025)

Core Value 08

CORE VALUE 08

Excellence

Striving for the highest operational and output standards across every organizational function—from product design to customer support. Excellence rejects complacency and instills pride in craftsmanship and constant iterative growth. Committing to top-tier quality and ongoing improvement across all products and services (Hill, 2023).

Reference: Hill (2023)

Enterprise Responsibility

Social vs. Ethical Responsibility

Differentiating external societal stewardship from internal operational fairness. Contrasting external community impact with internal operational fairness.

EXTERNAL STEWARDSHIP

Social Responsibility (CSR)

How a company's decisions impact society and the physical environment beyond generating profit. Includes using recyclable materials, supporting community initiatives, and aiding underserved populations. It does not need to be grandiose—practical, scalable actions are sufficient. How a company protects ecosystems and aids local communities through practical, scalable initiatives.

INTERNAL FAIRNESS

Ethical Responsibility

A business's duty to treat employees, customers, and partners with equity and respect. Includes fair wages, safe workplaces, truthful advertising without deception, and responsible stewardship of communal resources. A business's obligation to ensure fair compensation, safe workplaces, and truthful marketing.

Principles Matrix

Core Ethical Principles for Entrepreneurs

Five foundational ethical standards governing entrepreneurial operations. Five standards governing ethical entrepreneurship.

Principle	Operational Definition
Integrity	Being honest, consistent, and transparent in all business actions and behaviors. Remaining honest, consistent, and transparent in all business actions.
Responsibility	Being accountable for actions taken and their probable outcomes. Accepting full accountability for business decisions and their results.
Fairness	Providing opportunities equally to all individuals based on objective merit. Providing equal opportunity to all participants based strictly on merit.
Respect	Honoring the inherent dignity, privacy, and rights of every individual. Honoring the dignity, privacy, and personal rights of every individual.
Compassion	Showing empathy and genuine care for the well-being of others. Demonstrating genuine empathy and care for the welfare of others.

Business Practices

Honesty and Integrity in Practice

Building transparent workplace culture and dependable relationships. Building institutional trust and dependable commercial relationships.

"Honesty is the foundation of trust, integrity, and lasting success in business. It supports open communication, dependable relationships, and a strong reputation. When businesses are honest with customers, employees, and partners, they create a workplace where people feel respected, secure, and encouraged to contribute." "Honesty supports open communication, reliable partnerships, and a culture where people feel secure."

Michael Page (2024); DTB (2023)

Personal vs. Business Integrity

While personal integrity refers to private moral conduct, business integrity translates those principles into codified operating policies, honest audits, and transparent contracts. Business integrity translates personal morals into explicit policies and honest contractual audits.

Strategic Functions

5 Strategic Functions of Honesty & Integrity

Measurable benefits established through institutional honesty (Page, 2024; Dates, 2024). Five direct operational benefits resulting from commercial honesty.

1. Building Trust and Relationships

Acts openly and truthfully to cultivate client confidence, repeat purchases, and team loyalty. Fosters deep buyer confidence, repeat purchases, and team loyalty.

2. Fostering a Positive Work Environment

Inspires employees to remain engaged and secure, directly reducing attrition. Keeps employees motivated and secure while cutting costly staff turnover.

3. Enhancing Reputation and Brand Image

Builds corporate credibility, drawing principled investors and conscientious buyers. Draws principled investors and buyers eager to back a credible brand.

4. Promoting Ethical Decision-Making

Guides executives through complex dilemmas, preventing costly legal errors and scandals. Guides leaders through crisis dilemmas, preventing disastrous regulatory errors.

5. Ensuring Accountability and Responsibility

Motivates personnel to own performance outcomes and rectify errors proactively. Motivates staff to own their outcomes and correct mistakes proactively.

Ethical Dilemmas

Common Ethical Dilemmas: Part 1

Scenarios where available options conflict with moral standards (WGU, 2021). Scenarios where commercial actions conflict with ethical standards.

DILEMMA 01

Conflict of Interest

Occurs when personal financial, familial, or outside interests interfere with an entrepreneur's fiduciary duty to the venture. When personal or outside interests compromise an entrepreneur's duty to the venture.

DILEMMA 02

Discrimination

Unlawful disparities in hiring, compensation, or promotion based on age, gender, race, or disability (Holton, 2020). Unfair hiring or wage bias based on age, gender, race, or background (Holton, 2020).

DILEMMA 03

Lack of Integrity

Lying, cheating, or cutting compliance corners to meet aggressive short-term targets at the expense of long-term trust. Cutting corners or deceiving partners to hit aggressive short-term targets.

Ethical Dilemmas

Common Ethical Dilemmas: Part 2

Operational trade-offs commonly encountered in early-stage startups. Operational trade-offs confronting early-stage management.

DILEMMA 04

Financial Manipulation

Inflating revenues, concealing burn rates, or misrepresenting expenses to deceive investors or evade tax obligations. Falsifying financial reports or concealing burn rates to mislead investors.

DILEMMA 05

Profit vs. Environment

Balancing short-term cash constraints against the costs of adopting sustainable, non-polluting supply chains (UTC, 2024). Choosing between cheaper polluting suppliers and sustainable input costs (UTC, 2024).

DILEMMA 06

Data vs. Privacy

Balancing user data monetization against consumer confidentiality, informed consent, and security protocols (UTC, 2024). Balancing data monetization against customer confidentiality and consent (UTC, 2024).

Leadership Principles

Moral Courage in Leadership

Upholding ethical standards in the face of pressure, uncertainty, or financial sacrifice. Defending moral standards despite financial or authority pressure.

"Moral courage is regarded as a crucial element in fostering ethical behavior, particularly in situations where managers have significant discretion and may risk adverse consequences for making morally sound decisions." "Moral courage enables leaders to make sound decisions even when risking adverse personal fallout."

Duckworth (2022); Beard (2025)

The Value of Moral Leadership

Leaders who demonstrate moral courage inspire creative innovation by proving that foundational values will not be compromised for temporary convenience. Courageous leaders inspire team creativity by proving values will never be sold for expediency.

Matrix

Key Aspects of Moral Courage

Five behavioral dimensions defining principled leadership in business. Five dimensions defining principled business leadership.

Aspect	Operational Description
Ethical Decision-Making	Prioritizing what is right over what is merely profitable or popular. Choosing what is right over what is merely convenient or profitable.
Standing Up to Pressure	Resisting coercion from superiors, peers, or organizational norms to engage in misconduct. Resisting coercion from investors or peers to engage in misconduct.
Promoting Ethical Culture	Consistently acting with integrity, even under adverse operating conditions. Embedding integrity into daily routines, even under crisis conditions.
Speaking Out	Raising concerns over unethical behavior despite potential personal or professional risks. Reporting misconduct promptly despite personal or professional risks.
Following Through	Remaining aligned with core values under shifting market circumstances or resource scarcity. Staying aligned with core values through market downturns and resource scarcity.

Startup Execution

Trust-Building in Startups: Operational

Establishing commercial reliability and customer confidence early on. Building early commercial reliability and client confidence.

1. Transparency & Honesty

Clearly communicate corporate vision, goals, financial challenges, and achievements. Clearly communicate company vision, real challenges, and verified metrics.

2. Fulfilling Commitments

Consistently honor promises, contractual deliverables, and project deadlines. Consistently deliver promised results on time and within scope.

3. Expertise & Value

Demonstrate domain knowledge and highlight the unique return on investment offered. Demonstrate clear competence and tangible customer return on investment.

4. Active Listening

Pay close attention to customer feedback and adapt product offerings meaningfully (Craggs, 2025). Listen closely to user feedback and adapt products meaningfully (Craggs, 2025).

5. Consistency & Adaptability

Stay dependable in execution while remaining flexible in tactical approach. Remain dependable in execution while staying agile during pivots.

Startup Execution

Trust-Building in Startups: Relational

Cultivating human capital, investor alignment, and community credibility. Cultivating human capital and strong investor alignment.

6. Authenticity

Share company narratives and values genuinely without corporate pretense (Craggs, 2025). Communicate company narratives genuinely without artificial spin (Craggs, 2025).

7. Open Communication

Encourage constructive feedback and maintain transparent organizational dialogue (Andrews, 2024). Encourage constructive criticism and open dialogue across teams (Andrews, 2024).

8. Respect & Appreciation

Recognize and reward the contributions of employees, advisors, and partners (Andrews, 2024). Regularly recognize and reward the efforts of teams and partners (Andrews, 2024).

9. Ethical Conduct

Uphold high ethical standards across all commercial and legal agreements. Maintain strict ethical fidelity across all contracts and business dealings.

10. Humility & Generosity

Acknowledge mistakes promptly, pursue learning, and support ecosystem collaborators. Admit mistakes candidly, keep learning, and support peers generously.

Ecosystem Stewardship

Stakeholder Respect & Ecological Care

Responsibilities across corporate constituents and natural environments (Miller, 2017). Tailored responsibilities across customers, employees, and ecology.

STAKEHOLDER 01

Customers

Prioritizing legitimate user welfare, honoring feedback, and providing dependable service without exploitation. Prioritizing user needs and providing dependable service without exploitation.

STAKEHOLDER 02

Employees

Providing equal treatment, safe workplaces, recognition, and open dialogue to sustain organizational morale. Ensuring equal treatment, safe conditions, and psychological safety.

STAKEHOLDER 03

Investors

Preserving integrity through accurate financial accounting, contractual honesty, and strategic collaboration. Preserving trust through accurate accounting and contractual fidelity.

Environmental Consciousness Elements (Kim & Lee, 2023)

Composed of Environmental Awareness, Beliefs & Integrity, Emotional Attachments, and Active Cause Involvement. Drives consumer preference, CSR, and regulatory policy. Driven by awareness, integrity, and active advocacy to protect natural ecosystems.

Inclusive Venture Building

Fairness, Justice & Inclusive Growth

Eliminating systemic barriers to make venture creation universally accessible. Making venture creation and economic opportunity universally accessible.

CONCEPTUAL DISTINCTION

Justice vs. Fairness

Justice mandates universal ethical rules, anti-bias policies, and equal access. Fairness recognizes uneven starting points, providing targeted support so underprivileged participants can compete effectively. Justice sets universal non-biased rules; fairness provides extra resources so disadvantaged founders can compete.

KEY GOALS (VARGAS-ZELEDON & LEE, 2024)

Inclusive Entrepreneurship

1. Breaking systemic barriers to market participation.
2. Unlocking entrepreneurial talent across diverse backgrounds.
3. Fostering sustainable small and medium enterprises (SMEs) that drive local employment. Dismantling systemic entry barriers to empower underrepresented talent and create local jobs.

Applied Problem-Solving

Real Startup Case Dilemmas

Practical ethical trade-offs encountered in early-stage management. High-stakes trade-offs encountered in early-stage management.

SCENARIO A

Runway vs. Ecology

Deciding between cheaper, polluting supply options to extend financial runway or investing in sustainable practices that safeguard the community. Resisting cheap polluting supplies to protect the community despite tight runway.

SCENARIO B

Financial Candor

Deciding whether to disclose deteriorating burn metrics to existing investors or withholding adverse data to maintain an outward appearance of momentum. Disclosing financial hardship candidly to investors alongside a clear turnaround plan.

SCENARIO C

Labor Equity

Balancing the impulse to undercompensate early workers against the moral obligation to provide fair wages, equitable credit, and inclusive hiring. Refusing to undercompensate early workers or interns under the guise of bootstrapping.

Summary

Chapter Synthesis

Values as operating necessities in modern competitive landscapes. Values as an indispensable operating necessity for long-term survival.

"In the fast-paced world of business, having core values embedded in a company is no longer an optional accessory—it is an operating necessity. Startups founded upon honesty, integrity, and accountability not only mitigate systemic risk, but establish sustainable competitive advantages that generate durable societal and economic value." "Embedded values are not an optional accessory—they are an operating necessity that secures durable competitive survival."

The Entrepreneurial Mindset Blueprint (Page 95)

Principled Navigation

Moral courage and transparency provide founders with a clear decision framework during market downturns. Moral courage anchors founder decision-making during severe market downturns.

Systemic Value Creation

Enduring ventures expand markets while concurrently solving societal and environmental challenges. Enduring startups scale commercial profits while solving community challenges.

Key Data Points

Five Critical Facts to Remember

Empirical findings on ethics, leadership, and startup survival. Empirical findings on ethics, leadership, and startup survival.

1. Core Values Define Business Identity

Honesty, respect, and responsibility act as an unwavering compass shaping team decisions from day one. Core values serve as an enterprise compass shaping team culture from day one.

2. Ethics and Profitability Coexist

Ethical ventures boast stronger brand loyalty, reduced employee churn, and superior long-term margins. Ethical ventures enjoy higher brand loyalty, lower staff turnover, and superior margins.

3. 70% of Startup Failures Are Linked to People Issues

Research confirms that internal conflict, lack of trust, and toxic culture drive 70% of startup failures—not market size or capital deficiency alone. Toxic culture and broken trust cause 70% of startup failures—not funding alone.

4. Moral Courage Is Crucial in Leadership

Authentic leadership is defined by upholding ethical principles when faced with extreme commercial pressure. True leadership is defined by defending ethical principles under heavy pressure.

5. Inclusive and Responsible Startups Attract Talent & Capital

Millennials, Gen Z professionals, and modern ESG investors heavily prioritize diversity, equity, and environmental purpose. Top talent and ESG investors actively favor inclusive, eco-conscious ventures.

Curriculum Synthesis

Learning Objectives & Core Information (Part 1)

Reviewing how foundational principles and moral courage were taught across the module, indicating exact presentation slides and textbook pages. Synthesis of Objectives 1 to 5, mapped to their presentation slides and textbook pages.

Objective 1: Define Core Values for Business

Slides 05–15 • Pages 84–86

Belongs to: Presentation Slides 05–15 (Textbook Pages 84–86)

Taught Information: Core values are foundational beliefs guiding organizational behavior (Firstup, 2025). Taught through the 8 distinct core values: Integrity, Innovation, Accountability, Respect, Passion, Teamwork, Customer Focus, and Excellence. Taught Information: Foundational beliefs guiding conduct, taught across Slides 05–15 via the 8 core values (Pages 84–86).

Objective 2: Social and Ethical Responsibilities

Slides 16–17 • Pages 86–87

Belongs to: Presentation Slides 16–17 (Textbook Pages 86–87)

Taught Information: Differentiated external Social Responsibility (CSR, environmental care, community support) from internal Ethical Responsibility (fair living wages, safe conditions, honest non-deceptive marketing). Taught Information: Contrasted external CSR with internal fair labor and safe conditions across Slides 16–17 (Pages 86–87).

Objective 3: Practice Honesty and Integrity

Slides 18–19 • Pages 87–88

Belongs to: Presentation Slides 18–19 (Textbook Pages 87–88)

Taught Information: Integrity means acting honestly when unobserved (Briscoe, 2019). Honesty serves 5 strategic business functions: building trust, improving culture, brand reputation, crisis navigation, and systemic accountability (Page, 2024; DTB, 2023). Taught Information: Acting honestly when unobserved; serves 5 key commercial trust functions across Slides 18–19 (Pages 87–88).

Objective 4: Develop Moral Courage in Dilemmas

Slides 20–23 • Pages 89–90

Belongs to: Presentation Slides 20–23 (Textbook Pages 89–90)

Taught Information: Moral courage is the resolve to uphold ethical standards despite adverse consequences (Duckworth, 2022). Taught via 5 key aspects: ethical choices, resisting coercion, ethical culture, speaking out, and following through. Taught Information: Resolving dilemmas by resisting pressure across 5 execution aspects across Slides 20–23 (Pages 89–90).

Objective 5: Startup Trust-Building Strategies

Slides 24–25 • Page 91

Belongs to: Presentation Slides 24–25 (Textbook Page 91)

Taught Information: Trust acts as an early-stage moat. Taught via 11 actionable pillars split into Operational Trust (commitments, expertise, active listening) and Relational Trust (authenticity, open critique, humility, generosity). Taught Information: Built as an early moat through 11 operational and relational trust pillars across Slides 24–25 (Page 91).

Curriculum Synthesis

Learning Objectives & Core Information (Part 2)

Reviewing how stakeholder respect, equity, inclusivity, and case analysis were taught across the module, indicating exact presentation slides and textbook pages. Synthesis of Objectives 6 to 10, mapped to their presentation slides and textbook pages.

Objective 6: Demonstrate Respect for Stakeholders

Slide 26 • Pages 92–93

Belongs to: Presentation Slide 26 (Textbook Pages 92–93)

Taught Information: Respect operationalized across 3 constituents (Miller, 2017): Customers (prioritizing real needs and feedback), Employees (equity, psychological safety, fair compensation), and Investors (truthful audits, contractual fidelity). Taught Information: Operationalized across customers, employees, and investors on Slide 26 (Pages 92–93).

Objective 7: Environmental & Social Consciousness

Slides 26 & 28 • Pages 92–95

Belongs to: Presentation Slides 26 & 28 (Textbook Pages 92–93, 94–95)

Taught Information: Driven by 4 pillars (Kim & Lee, 2023): Awareness, Beliefs & Integrity, Emotional Attachment, and Cause Involvement. Taught as a commercial driver influencing customer choice and mitigating supply chain risk (UTC, 2024). Taught Information: Driven by 4 consciousness pillars and ecological dilemmas on Slides 26 & 28 (Pages 92–95).

Objective 8: Ensure Fairness and Justice in Opportunities

Slide 27 • Pages 93–94

Belongs to: Presentation Slide 27 (Textbook Pages 93–94)

Taught Information: Contrast between Justice (establishing universal anti-bias standards and legal protections) and Fairness (providing affirmative resources so disadvantaged founders can compete effectively). Taught Information: Contrasted universal anti-bias rules with targeted affirmative scaffolding on Slide 27 (Pages 93–94).

Objective 9: Embrace Inclusive Entrepreneurship

Slides 27 & 29 • Pages 93–95

Belongs to: Presentation Slides 27 & 29 (Textbook Pages 93–95)

Taught Information: Removing barriers to venture creation, unlocking hidden talent across marginalized communities, and establishing sustainable SMEs that generate local employment (Vargas-Zeledon & Lee, 2024). Taught Information: Removing barriers and building sustainable local SMEs on Slides 27 & 29 (Pages 93–95).

Objective 10: Analyze Startup Case Scenarios

Slides 28–30 • Pages 94–95, 98

Belongs to: Presentation Slides 28–30 (Textbook Pages 94–95, Page 98)

Taught Information: Practical frameworks for resolving 6 common ethical dilemmas (conflicts of interest, discrimination, fraud, profit vs planet, data privacy) and analyzing real scenarios (runway survival vs ecology, financial candor to investors, fair wages). Taught Information: Practical frameworks resolving dilemmas and analyzing runway trade-offs on Slides 28–30 (Pages 94–95, 98).